AI-Powered Real Estate CRM for Developers & Brokers

AI-Powered Real Estate CRM That Helps Developers & Brokers Close More DealsBecause their tools don't think.

Overton CRM helps real estate developers and brokers manage leads, inventory, site visits, payments, WhatsApp communication, and RERA workflows from one platform. AI qualifies leads before your team follows up and helps prioritize the opportunities most likely to convert.

Free for 30 days · No credit card required ·

India's only AI-powered real estate CRM
30-day free trial — no credit card
99acres, MagicBricks, Meta Ads — all connected
Setup in 30 minutes

30 Days FREE

No Credit Card Required

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Why Indian Real Estate Teams Struggle to Scale

Real Estate Lead Management in India Is Broken.
Overton Fixes It.

Talk to any sales head at a developer firm or brokerage in India and they'll tell you the same thing. The leads are coming in — but deals keep slipping. The problem isn't effort. It's infrastructure.

01

Leads coming from 5 places, tracked in none of them.

Meta Ads, 99acres, your website, WhatsApp referrals, site walk-ins — all going into different phones and Excel files. By Monday, three of those leads have already spoken to your competitor.

02

"I'll call them tomorrow" is where deals go to die.

A buyer who's interested today loses that emotional high within 48 hours if nobody follows up. When your team is juggling 60 leads manually, the hottest ones get forgotten at exactly the wrong moment.

03

Your legal team is typing names into PDFs all week.

Every deal requires KYC documents, RERA agreements, allotment letters. Someone on your team is manually typing the same buyer's name into five templates. On a 100-unit project, that's hundreds of hours.

04

You don't know which payments are overdue right now.

Ask most developers which buyers have missed their construction-stage payment this month. The honest answer involves three Excel files and a 20-minute wait. Stage-wise tracking cannot live in a spreadsheet.

AI Features

The CRM That Thinks For Your Team.

India's Only AI-Powered Real Estate CRM.

Three AI features that qualify your leads, prioritise your team's day, and diagnose your pipeline — automatically, every single day.

AI Feature 01

AI Lead Calling

Your CRM makes the first call — before your team even logs in.

The moment a lead enters from 99acres, MagicBricks, or Meta Ads — Overton's AI makes an actual voice call. It verifies, qualifies budget & timeline, scores intent, and recommends next action.

2 min

Avg call time

94%

Qualification accuracy

24/7

Always active

1

Instant AI Call

Lead enters pipeline → AI calls within minutes. No delay, no manual effort.

2

Smart Qualification

AI asks budget, property type, timeline — full call recorded & attached to lead.

Ravi Kumar

MagicBricks · 2BHK ₹80L

Live AI Call

AI: "What configuration do you prefer?"

Live Qualification

Budget confirmed
₹75L–₹90L
Property type
2BHK preferred
Timeline
Asking now…

2 min

Call time

94%

Accuracy

24/7

Active

Solutions

Built for Every Real Estate Team.
Pick Your Role.

Whether you're a developer managing 500 units or a broker handling 50 leads — Overton has a workflow built exactly for you.

Builder & Developer

Close More Units. Manage Every Project From One Dashboard.

Overton gives real estate developers a complete command centre — from the first 99acres inquiry to the final possession cheque. Every lead, every unit, every payment, every document. One platform.

AI Lead Qualification

AI calls every new lead, qualifies budget & intent before your team picks up the phone.

Inventory Management

Block-by-block, unit-wise tracking. No double bookings. Auto-updated when deals close.

RERA Document Generation

KYC, allotment letters, agreements — generated as PDFs in 60 seconds. RERA-ready.

Stage-wise Payment Tracking

Know exactly which buyers owe what, and when. Overdue alerts sent automatically.

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100+
Units Managed
60s
RERA Docs
0
Double Bookings

AI Lead Qualification

AI calls every new lead, qualifies budget & intent before your team picks up the phone.

Inventory Management

Block-by-block, unit-wise tracking. No double bookings. Auto-updated when deals close.

RERA Document Generation

KYC, allotment letters, agreements — generated as PDFs in 60 seconds. RERA-ready.

Real Estate CRM Features

Every Feature Your Real Estate Team Needs.
All Built for Indian Property Sales.

Built from the ground up for Indian real estate — RERA compliance, KYC documentation, stage-wise payments, broker-developer relationships, 99acres and MagicBricks integration.

All Plans

Smart Lead Management

Meta Ads, 99acres, MagicBricks, Google — every source in one pipeline. Every call, note, and status change logged automatically.

Inquiries
48
Follow-Up
31
Site Visit
19
Won
12
Developer + Mandate

Inventory Management

Project-wise, building-wise, block-wise, unit-wise. Pricing, floor plans, photos, availability — auto-updated when deals close. No double bookings ever.

All Plans

WhatsApp Integration

Sell on the channel your buyers already use. Follow-ups, floor plans, payment reminders on WhatsApp — all tracked in CRM. Every conversation logged automatically.

Developer + Mandate

RERA Document Generation

KYC documents, allotment letters, agreements for sale, demand letters — all generated as professional PDFs the moment a deal closes. RERA-ready templates built in. No manual typing, no compliance risk.

KYC Document
Agreement for Sale
Possession Letter
All Plans

Site Visit Scheduling

Buyers book directly. Auto-reminders sent. Your site team sees who's coming, what they want, what budget they discussed.

Developer + Scale

Stage-wise Payment Tracking

Configure milestones per project. Track every buyer's schedule. See overdue payments instantly. Send reminders with payment links.

AI Feature · Growth + Scale

AI Calling, Lead Suggestions & Smart Reporting

AI validates every lead before your team calls. Daily priority list of who to follow up with and why. Weekly AI reports that diagnose your pipeline — not a dashboard, a decision engine.

AI Calling

Validates every lead instantly

Lead Suggestions

Daily ranked priority list

Smart Reporting

Diagnose + action weekly

Growth + Scale

IVR & Call Recording

Every call recorded and linked to the lead's profile. Replay before your next follow-up. Train new joiners on real calls.

All Plans

End-User App & Payment Flow

Streamline client payments with automated stage-wise notifications, instant invoicing, and centralized access to all legal documents.

All Plans

iOS & Android Mobile App

Your full CRM in your pocket. Log inquiries, follow up on leads, check inventory, schedule site visits — fully synced with web dashboard.

Growth + Scale

Property Portal Integration

99acres, MagicBricks, Housing.com — leads captured instantly into your pipeline. No manual copy-paste ever again.

All Plans

Role-Based Access Control

Define exactly what every team member can see and do — by module, function, and designation. Full audit trail.

See All Features in Action

Book a live demo — we'll walk through every feature with your team's real workflow.

Integrations

Works With Every Tool Your Team Already Uses.
No Manual Work. Ever.

Overton connects directly with Indian property portals, Meta Ads, WhatsApp, and your website — leads flow in automatically from the moment you connect.

Lead Source

99acres / Meta / Website

Auto-Capture

Instant pipeline entry

AI Qualifies

Score + priority assign

Team Acts

Call → Visit → Close

99acres

99acres

Lead capture

MagicBricks

MagicBricks

Lead capture

Housing.com

Housing.com

Lead capture

Meta Ads

Lead capture

Google Ads

Lead capture

WhatsApp

Communication

IVR System

Calling

Email

Communication

Google Sheets

Import/Export

Excel / CSV

Import/Export

Website Form

Lead capture

Mobile App

iOS + Android

99
MB
WA
M

All your lead sources. One pipeline.

Connect in under 5 minutes — no developer needed.

Connect Your Sources
Pricing

Simple, Transparent Pricing.
No Hidden Fees. No Sales Calls.

Start free for 30 days — No Credit Card Required. Pick the plan that fits your team after the trial.

MonthlyAnnualSave 20%

Starter

999/month +GST

Perfect for getting started with real estate CRM.

  • Up to 2 users
  • 1 project
  • Task management
  • Portal integration (99acres, MagicBricks)
  • Site visit scheduling
  • Mobile app
  • Basic reports
  • Inventory management
  • Document management
  • Stage-wise payments
  • Multi-branch management
AI ✨
  • AI Lead Scoring
  • AI Follow-up Suggestions
  • AI Sales Forecasting
  • AI Calling Assistant
Start Free Trial

Growth

1,999/month +GST

Everything you need to grow your real estate business.

  • Up to 5 users
  • 5 projects
  • Task management
  • Portal integration (99acres, MagicBricks)
  • Site visit scheduling
  • Mobile app
  • Basic reports
  • Inventory management
  • Document management
  • Stage-wise payments
  • Multi-branch management
AI ✨
  • AI Lead Scoring
  • AI Follow-up Suggestions
  • AI Sales Forecasting
  • AI Calling Assistant
Start Free Trial
⭐ Most Popular

Professional

3,499/month +GST

Advanced tools for larger teams and complex workflows.

  • Up to 10 users
  • Unlimited projects
  • Task management
  • Portal integration (99acres, MagicBricks)
  • Site visit scheduling
  • Mobile app
  • Custom reports
  • Inventory management
  • Document management
  • Stage-wise payments
  • Multi-branch management
AI ✨
  • AI Lead Scoring
  • AI Follow-up Suggestions
  • AI Sales Forecasting
  • AI Calling Assistant
Start Free Trial

Scale

Custom

Tailored for large organizations with complex needs.

  • Unlimited users
  • Unlimited projects
  • Task management
  • Portal integration (99acres, MagicBricks)
  • Site visit scheduling
  • Mobile app
  • Custom reports
  • Inventory management
  • Document management
  • Stage-wise payments
  • Multi-branch management
AI ✨
  • AI Lead Scoring
  • AI Follow-up Suggestions
  • AI Sales Forecasting
  • AI Calling Assistant
Talk to Sales

Add-On's

✓ Additional User✓ Additional Project✓ Website Form Integration✓ WhatsApp Integration✓ Email Integration✓ Mass Email Campaign✓ IVR Integration✓ AI Feature Integration
✓ 30-day free trial✓ No credit card required✓ Cancel anytime✓ Onboarding support included✓ Data export anytime
FAQ

Frequently Asked
Questions.

Everything you need to know about Overton CRM. Can't find your answer?

Still have questions?

We'll reply within 2 hours

2hr

Avg reply time

30 min

Setup time

A real estate CRM helps developers and brokers manage leads, follow-ups, site visits, inventory, customer communication, and sales pipelines from a single platform.

India's #1 AI-Powered Real Estate CRM — Free Trial Active

The Best Real Estate CRM in India.
Try It Free for 30 Days.

Built for modern real estate developers and brokers. Overton CRM automates lead qualification with AI, generates RERA documents instantly, and connects seamlessly with 99acres and MagicBricks. Streamline your sales process, close deals faster, and start free today.

Free for 30 daysNo credit card requiredSetup in 30 minutesOnboarding support includedCancel anytime